Recruitment as a customer journey
Our recruitment team dedicates quite some time to understanding the hiring managers’ needs and business requirements. However, every member also invests substantial resources in delivering a great candidate experience from beginning to end, because we believe this is integral to attracting the best people.
The team is continuously exploring new methods and technologies which can lead to more efficient sourcing, hiring and onboarding. Luckily, the application processing phase is not where recruiters spend most of their time. We do receive thousands of applications but we have the tools in place to make screening quick, easy and accurate. When people pass through our online application process, the questions are specific to the role for which they have applied, and we have a sophisticated grading system.
The hiring team uses our e-recruitment system to shortlist and filter applicants using criteria including these automatically generated grades, qualifications, experience and skills. We treat recruitment as a customer journey and it requires an integrated approach. We begin by defining our target audience and take these people along a path that reflects and clarifies who we are as an organisation.
We study all the touch points our candidates will experience from the moment they visit our career portal to the moment they sign the contract. We have another HR department that looks after our employees, their satisfaction, development and retention. Our current strategy when it comes to managing employees’ growth, is to create a special development programme which includes rotation training and a personal development plan. We have implemented a sophisticated appraisal system based on SMART objectives.